30-Day Air Fryer Challenge: ODM from China Redefining Cooking Appliances

In the ever-evolving world of kitchen appliances, the air fryer has emerged as a game-changer, offering a healthier and more convenient alternative to traditional frying methods. As consumers seek out innovative and efficient cooking solutions, the role of Original Design Manufacturers (ODMs) has become increasingly pivotal in shaping the future of the air fryer market. This article delves into the significance of ODMs in driving innovation and quality in air fryer products, showcasing how they are adapting to the latest trends and consumer demands.

Introduction to the 30-Day Air Fryer Challenge

The 30-Day Air Fryer Challenge has become a buzzword in the health and wellness community, and for good reason. This innovative challenge invites participants to transform their cooking habits and embrace healthier, air-fried alternatives to traditional fried foods. But what exactly is this challenge all about, and how does it fit into the broader landscape of kitchen appliances?

At its core, the 30-Day Air Fryer Challenge is a lifestyle commitment that encourages individuals to use an air fryer for a full month. Air fryers have gained popularity for their ability to mimic the crispy texture of fried foods while using significantly less oil. This not only makes them a healthier option but also a more sustainable one, as they consume less energy.

The challenge is designed to be both a culinary adventure and a health experiment. Participants are tasked with finding creative ways to use their air fryers, from classic snacks to gourmet meals. The goal is to reduce the intake of unhealthy fats and calories while still enjoying the flavors they love.

One of the key attractions of the 30-Day Air Fryer Challenge is the sense of community it fosters. Social media platforms are filled with #30DayAirFryerChallenge posts, where participants share their experiences, recipes, and before-and-after photos. This collective effort creates a supportive network where individuals can inspire and learn from one another.

As the challenge gains traction, it’s becoming increasingly clear that air fryers are not just a passing trend. They are a testament to the evolving kitchen technology that aims to improve our lives. The challenge highlights the versatility of air fryers, which can be used to cook a wide range of foods, from vegetables and meats to even desserts.

For those new to air frying, the initial setup might seem daunting. There’s a learning curve involved in understanding the air fryer’s cooking times and temperatures. However, the 30-Day Air Fryer Challenge serves as a perfect opportunity to master this new appliance. Participants are encouraged to experiment with different recipes, learning how to adjust cooking times and temperatures to achieve the perfect crispiness without the guilt.

One of the most compelling aspects of the challenge is the potential health benefits. By using an air fryer, individuals can significantly reduce the amount of oil they use in cooking. This not only cuts down on calories but also lowers the risk of heart disease and other health issues associated with excessive oil consumption.

The challenge also promotes a sense of mindfulness in food preparation. Participants are encouraged to plan their meals, shop for healthier ingredients, and cook at home more often. This shift in behavior can lead to long-term lifestyle changes, including a greater appreciation for whole foods and home-cooked meals.

Moreover, the 30-Day Air Fryer Challenge has become a platform for innovation in the kitchen appliance industry. Manufacturers are responding to the demand for healthier cooking options by introducing new and improved air fryers with advanced features. These include programmable settings, larger capacities, and even the ability to cook multiple dishes simultaneously.

As the challenge continues to grow, it’s also sparking conversations about the broader impact of kitchen appliances on our health and the environment. The 30-Day Air Fryer Challenge is not just about personal health; it’s about the collective responsibility we have to make more sustainable choices in our daily lives.

In conclusion, the 30-Day Air Fryer Challenge is more than just a cooking challenge; it’s a movement that encourages healthier living through innovative technology. By embracing the air fryer, participants are taking a step towards a more mindful and sustainable lifestyle, one that could potentially change the way we think about cooking and eating for years to come.

The Role of ODM in the Air Fryer Market

In the dynamic and ever-evolving industry, the role of Original Design Manufacturers (ODMs) has become increasingly pivotal, especially in the realm of air fryers. ODMs act as the silent architects behind many of the products we see on shelves, offering a unique blend of design, expertise, and efficiency that can make or break a product’s success.

ODMs are instrumental in the initial stages of product development, where they translate the vision of a brand into a tangible product. They bring to the table a wealth of knowledge and experience, which is crucial in understanding market trends and consumer needs. This insight allows them to create air fryers that not only meet but exceed customer expectations.

The collaborative nature of ODMs is a key factor in their effectiveness. They work closely with brands to ensure that the final product aligns with the company’s vision and values. This partnership often results in a product that not only looks great but also functions seamlessly, providing users with a cooking experience that is both enjoyable and efficient.

Innovation is at the heart of what ODMs do. They are constantly pushing the boundaries of design and technology, experimenting with new materials and features that can set a brand’s product apart from the competition. For instance, ODMs might introduce advanced heating elements or smart technology that allows for greater control over cooking times and temperatures, ultimately enhancing the user experience.

Quality control is another critical aspect where ODMs excel. They have the infrastructure and expertise to ensure that every air fryer that leaves their factory meets stringent quality standards. This not only protects the brand’s reputation but also ensures customer satisfaction, as buyers can trust that the product they receive is reliable and durable.

The cost-effectiveness of ODMs cannot be overstated. By leveraging their scale and experience, ODMs can often produce air fryers at a lower cost than brands might be able to on their own. This allows for competitive pricing, making the product more accessible to a wider consumer base. Additionally, ODMs can offer a range of customization options, from minor design tweaks to complete reimaginations, all while keeping costs in check.

In the competitive air fryer market, where brands are vying for consumer attention, ODMs play a crucial role in product differentiation. They understand that standing out means not just offering a product that performs well, but also one that resonates with the target audience’s lifestyle and values. This could mean designing an air fryer that is compact and perfect for small kitchens, or one that is eco-friendly and aligns with the growing trend of sustainability.

Moreover, ODMs are adept at managing the supply chain, ensuring that components are sourced efficiently and manufacturing processes are optimized for speed and quality. This logistical prowess is essential for brands looking to scale their operations or enter new markets quickly and effectively.

From the initial concept to the final product, ODMs contribute significantly to the success of air fryers in the market. They are the unsung heroes behind the scenes, ensuring that the products we use every day are not only innovative but also practical, reliable, and cost-effective. As the industry continues to grow, the role of ODMs will only become more important, as they remain the backbone of product development and innovation.

The Rising Popularity of Air Fryers in the Western Markets

The surge in the popularity of air fryers in Western markets has been nothing short of remarkable. As health-conscious consumers seek out alternatives to traditional frying methods, air fryers have emerged as a favorite kitchen gadget. Here’s a closer look at why these appliances have become so beloved in the West.

Gone are the days when deep-frying was the only way to enjoy crispy, golden-brown foods. Air fryers have revolutionized the way we cook, offering a healthier alternative that still delivers on taste and texture. The technology behind air frying involves circulating hot air around the food, which creates a crispy outer layer while reducing the amount of oil needed by up to 80%.

The convenience factor cannot be overstated. Air fryers are compact, easy to use, and require minimal cleanup. They’ve become a staple in many Western kitchens, where busy lifestyles often mean looking for quick and efficient cooking solutions. The ability to cook a variety of foods, from French fries to chicken wings, in one appliance has made air fryers a must-have for time-strapped individuals.

Health trends have played a significant role in the air fryer’s popularity. With the rise of low-carb and paleo diets, consumers are looking for ways to enjoy their favorite comfort foods without the guilt. Air fryers provide a healthier option that allows for the preparation of fried foods with fewer calories and less fat. This has made them a go-to choice for those following these dietary trends.

In the Western world, there’s a growing awareness of the environmental impact of food production and consumption. Air fryers are seen as a more sustainable choice because they use less energy than traditional ovens and deep fryers. The reduced need for oil also means less waste, which appeals to environmentally conscious consumers.

The marketing and branding of air fryers have also contributed to their popularity. Companies have been successful in promoting the health benefits and convenience of these appliances, often showcasing them in lifestyle content that resonates with Western consumers. From social media influencers to cooking shows, air fryers have been featured prominently, making them a trendy and desirable product.

Another factor is the variety of models and features available. Air fryers now come with a range of settings and accessories, allowing users to experiment with different cooking methods and recipes. From air frying to roasting, baking, and even dehydrating, these versatile appliances have become a kitchen multitasker, appealing to those who love to cook and try new things.

The price point has also been a key driver. Air fryers have become increasingly affordable over the years, making them accessible to a wider audience. As the cost of living continues to rise, consumers are looking for budget-friendly solutions that don’t compromise on quality or performance, and air fryers fit the bill perfectly.

Moreover, the air fryer market has seen a surge in innovation. New features like digital displays, programmable timers, and even smart technology integration have made these appliances more user-friendly and appealing. The ability to control the cooking process remotely via a smartphone app has added an extra layer of convenience that has helped air fryers stand out in the crowded kitchen appliance market.

Lastly, the success of air fryers in Western markets is also a testament to the power of word-of-mouth. Many consumers who have tried air fryers have been so impressed with the results that they’ve become enthusiastic advocates, sharing their positive experiences with friends and family. This organic marketing has helped to spread the word about the benefits of air frying and has fueled the appliance’s popularity.

In summary, the air fryer’s rise in the Western markets is a multifaceted phenomenon driven by health trends, convenience, environmental concerns, effective marketing, innovation, affordability, and the simple joy of cooking delicious food in a healthier way.

Innovative Ideas for Air Fryer Products

In the ever-evolving world of kitchen appliances, air fryers have emerged as a game-changer. These compact devices have not only revolutionized the way we cook but have also sparked a wave of creativity among manufacturers. Here are some innovative ideas for air fryer products that are poised to captivate consumers and redefine the market.

1. Smart ConnectivityAir fryers are no longer just cooking appliances; they are now smart devices. One innovative idea is to integrate Wi-Fi and Bluetooth capabilities, allowing users to control their air fryers remotely via a smartphone app. This feature would enable users to monitor cooking progress, adjust settings, and even start cooking before they arrive home.

2. Multi-Functional UnitsThe traditional air fryer has a single purpose, but what if it could do more? A multi-functional air fryer that combines the capabilities of an air fryer, oven, and dehydrator could be a game-changer. This would allow users to perform a variety of cooking tasks with one appliance, saving space and reducing the need for multiple devices.

3. Eco-Friendly MaterialsWith growing environmental concerns, using sustainable and eco-friendly materials in air fryer construction could be a significant selling point. Think of air fryers made from recycled materials or those that are fully recyclable at the end of their life. This approach not only appeals to environmentally conscious consumers but also positions the brand as a leader in responsible manufacturing.

4. Health and Wellness IntegrationHealth-conscious consumers are always looking for ways to eat healthier. An air fryer that offers integrated health and wellness features, such as a built-in nutritional guide or a timer that prompts users to take breaks between cooking sessions to maintain a healthy lifestyle, could be a hit.

5. Customizable Cooking ProgramsNot all foods require the same cooking time and temperature. An innovative air fryer could come with a library of customizable cooking programs that allow users to tailor settings for specific ingredients or recipes. This could include options for different levels of crispiness, cooking time adjustments, and even a “flavor lock” feature to enhance the taste of the food.

6. Interactive Cooking AssistanceImagine an air fryer that not only cooks your food but also teaches you how to cook it. With an integrated display that provides step-by-step cooking instructions and interactive tips, the air fryer could become a personal chef in your kitchen. Users could even watch cooking tutorials or follow recipes directly on the appliance’s screen.

7. Energy-Efficient DesignEfficiency is key in today’s market. An air fryer that boasts an energy-efficient design, perhaps with a smart heating element that uses less power than traditional cooking methods, could be a standout product. This not only saves money on energy bills but also contributes to a greener footprint.

8. Interactive Gaming ElementFor those who love a bit of fun with their cooking, incorporating an interactive gaming element could be a novel approach. An air fryer that challenges users to cook certain dishes within specific time limits or with minimal oil could turn cooking into a fun and competitive experience.

9. Customizable Cooking EnvironmentSome foods require different cooking environments, such as a cold setting for certain desserts or a warm setting for defrosting. An air fryer with adjustable temperature settings and a customizable cooking environment could cater to a wide range of culinary needs.

10. User-Generated Content HubEncourage user engagement by creating an online platform where users can share their recipes, cooking tips, and experiences with the air fryer. This could foster a community around the product and provide valuable insights for future product development.

These innovative ideas for air fryer products reflect a commitment to consumer needs, technological advancements, and the desire to make cooking more enjoyable and efficient. As the market continues to grow, these ideas could help manufacturers stand out and capture the hearts and minds of consumers.

The Chinese ODM Perspective: Quality and Efficiency

In the competitive landscape of the air fryer market, Chinese Original Design Manufacturers (ODMs) have carved out a niche for themselves, offering a blend of quality and efficiency that appeals to global brands. Their unique approach to design, production, and customer service has not only helped them establish a strong presence but also set new standards in the industry.

Chinese ODMs have a keen eye for innovation, constantly pushing the boundaries of what an air fryer can offer. They understand that the key to success lies in creating products that not only meet but exceed consumer expectations. This is achieved through a meticulous process that involves:

Customization and TailoringODMs excel in customizing air fryers to meet specific brand requirements. Whether it’s a sleek design, advanced features, or eco-friendly materials, Chinese manufacturers can adapt their production lines to cater to a wide range of needs. This flexibility allows brands to create unique products that resonate with their target market.

Advanced Technology IntegrationThe integration of cutting-edge technology is a hallmark of Chinese ODMs. From smart temperature control systems to automatic shut-off features, these manufacturers are at the forefront of incorporating the latest innovations into their air fryers. This focus on technology ensures that the end product is not just efficient but also user-friendly.

Quality ControlQuality is non-negotiable in the Chinese ODM landscape. Rigorous quality control measures are in place to ensure that every air fryer that leaves the factory meets the highest standards. This includes thorough testing for durability, safety, and performance. The result is a product that stands the test of time and use.

Efficient ProductionEfficiency is a cornerstone of Chinese ODMs. With state-of-the-art manufacturing facilities and streamlined processes, these companies are able to produce air fryers at scale without compromising on quality. This efficient production model allows for cost-effective pricing, making premium air fryers accessible to a broader consumer base.

SustainabilityChinese ODMs are increasingly focusing on sustainability. They are exploring eco-friendly materials and production methods to reduce the environmental impact of their products. This commitment to sustainability is not just a trend but a long-term strategy that aligns with global environmental goals.

Global Supply ChainThe global supply chain expertise of Chinese ODMs is unparalleled. They have established a network of suppliers and partners that ensures a steady flow of materials and components. This robust supply chain allows for quick response times to market demands and the ability to scale production as needed.

Customer Service and SupportCustomer satisfaction is a top priority for Chinese ODMs. They provide comprehensive customer service and support, ensuring that users have a positive experience with their air fryers. This includes everything from pre-sales consultations to after-sales service and troubleshooting.

Continuous ImprovementChinese ODMs are dedicated to continuous improvement. They invest heavily in research and development to stay ahead of market trends and consumer preferences. This commitment to innovation means that their air fryers are always evolving, offering new features and benefits.

Cost-EffectivenessCost-effectiveness is a significant advantage of working with Chinese ODMs. They are able to offer competitive pricing without compromising on quality, making it possible for brands to offer high-quality air fryers at affordable prices.

In conclusion, the Chinese ODM perspective on air fryer production is one of quality and efficiency. By focusing on customization, advanced technology, rigorous quality control, efficient production, sustainability, global supply chain management, exceptional customer service, continuous improvement, and cost-effectiveness, these manufacturers have become a driving force in the air fryer market. Their ability to deliver premium products at competitive prices has solidified their position as a trusted partner for brands around the world.

Case Study: A Successful 30-Day Air Fryer Campaign

In a small town nestled in the heart of the United States, a 30-day air fryer campaign was launched with the aim of transforming the way locals approached their cooking habits. The campaign, organized by a local retailer in partnership with a prominent Chinese Original Design Manufacturer (ODM), became a viral sensation, showcasing the power of innovative marketing and the appeal of air fryers.

The campaign began with a bang, featuring a series of engaging social media posts that highlighted the health benefits and convenience of air frying. Each day, a new recipe was shared, ranging from classic fried chicken to healthier versions of favorite dishes, all prepared using the air fryer. The community was encouraged to participate by sharing their own air fryer creations using a designated hashtag.

Word of mouth quickly spread, and soon, the campaign had garnered the attention of the entire town. Local cafes and restaurants started to incorporate air fryer recipes into their menus, offering a taste of the new cooking trend to their patrons. This cross-promotion further fueled the campaign’s success, as people began to see the air fryer not just as a cooking gadget but as a lifestyle choice.

As the campaign progressed, the ODM’s role in the campaign became increasingly evident. The air fryer itself was a testament to the company’s commitment to quality and innovation. The device was sleek, easy to use, and capable of cooking a variety of foods with minimal oil. This, combined with the ODM’s ability to customize the product with the retailer’s branding, made the air fryer a must-have item for both the retailer and the customers.

The campaign also included interactive workshops where participants learned how to use the air fryer to its full potential. These workshops were well-attended, and many attendees left with newfound confidence in their air frying skills. The ODM’s technical support team was on hand to answer questions and provide assistance, further solidifying the brand’s reputation for excellence.

One of the highlights of the campaign was the “Air Fryer Chef of the Month” competition. Local residents were invited to submit their best air fryer recipes, and a panel of judges selected the top entries. The winners received not only the air fryer they used in their creations but also a cash prize and the title of “Air Fryer Chef of the Month.” This competition not only encouraged creativity but also brought the community together in a shared culinary adventure.

As the 30-day challenge came to a close, the results were remarkable. Sales of the air fryer soared, and the campaign was credited with not only boosting the retailer’s bottom line but also with positively impacting the health of the community. Customers reported enjoying their meals more, feeling more satisfied with their cooking experiences, and even losing weight as a result of their healthier eating habits.

The success of the campaign can be attributed to several key factors. The ODM’s air fryer was not only a high-quality product but also one that was designed with the end-user in mind. The sleek design, ease of use, and versatility made it an instant hit. The campaign’s focus on community engagement and interactive experiences also played a crucial role in its popularity.

Moreover, the campaign’s emphasis on health and wellness resonated with the current trends in the market. As more consumers become health-conscious, they are seeking out cooking methods that allow them to enjoy their favorite foods without the guilt. The air fryer, with its promise of healthier frying, was perfectly positioned to meet this demand.

In conclusion, the 30-Day Air Fryer Campaign was a resounding success, thanks to the synergy between a local retailer, a Chinese ODM, and the community. It demonstrated the power of innovative marketing, the importance of quality and efficiency in product design, and the potential for air fryers to revolutionize the way we cook and eat.

The Importance of Data-Driven Decision Making

In today’s fast-paced and highly competitive business environment, making informed decisions is crucial. This is where data-driven decision making steps in, offering a powerful tool for businesses to thrive. Let’s delve into the importance of this approach, highlighting its benefits and the ways it shapes modern business strategies.

Understanding Consumer Behavior Through DataData allows businesses to gain deep insights into consumer preferences and behaviors. By analyzing trends, purchasing patterns, and customer feedback, companies can tailor their products and services to meet the evolving needs of their target audience. This not only enhances customer satisfaction but also leads to increased loyalty and repeat business.

Optimizing Marketing StrategiesMarketing is a significant expense for many businesses, and without a data-driven approach, it can be a hit-or-miss endeavor. By leveraging data analytics, companies can identify the most effective marketing channels, messaging, and campaigns. This precision in marketing can result in higher conversion rates, lower customer acquisition costs, and a more substantial return on investment.

Enhancing Operational EfficiencyData-driven decision making can significantly improve operational efficiency. By analyzing production data, companies can identify bottlenecks, streamline processes, and reduce waste. This optimization not only cuts costs but also increases output and quality, making businesses more competitive.

Predictive Analytics and Future PlanningThe ability to predict future trends and events is invaluable for long-term planning. Data-driven models can forecast market demands, potential risks, and even technological advancements. This foresight enables businesses to stay ahead of the curve, invest in the right areas, and adapt to changes before they become disruptive.

Risk ManagementData-driven decision making is a key component of effective risk management. By analyzing historical data and identifying patterns, companies can anticipate and mitigate potential risks. Whether it’s financial market fluctuations, supply chain disruptions, or regulatory changes, having a data-driven approach can help businesses navigate uncertainty with greater confidence.

Improving Product DevelopmentThe product lifecycle is a critical aspect of business growth. Data-driven insights can guide product development from conception to launch. By understanding what features customers value most, businesses can create products that not only meet but exceed expectations. This leads to more successful product launches and higher sales.

Employee Performance and TrainingData doesn’t just benefit the company’s top brass; it can also enhance employee performance. By tracking individual and team performance metrics, managers can identify areas for improvement and provide targeted training. This personalized approach to development can lead to a more skilled and motivated workforce.

Customer Experience EnhancementCustomer satisfaction is the cornerstone of any successful business. Data-driven decision making enables companies to deliver a more personalized and seamless customer experience. By analyzing customer interaction data, businesses can identify pain points and opportunities for improvement, ultimately leading to happier customers and stronger brand loyalty.

Strategic Planning and ExecutionStrategic planning is essential for guiding a company’s direction. Data-driven decision making provides the necessary insights to set realistic goals and develop actionable strategies. This approach ensures that the company’s resources are allocated effectively, and that the strategic objectives are aligned with the overall vision.

Innovation and Competitive AdvantageInnovation is often the key to gaining a competitive edge. Data-driven decision making fosters an environment where innovation is encouraged and supported. By continuously analyzing data, companies can identify emerging trends and technologies, leading to new products, services, and processes that can differentiate them from the competition.

Collaboration and CommunicationData-driven decision making encourages better collaboration and communication within an organization. When everyone has access to the same data and insights, it’s easier to align efforts, make informed decisions, and work towards common goals. This shared understanding can lead to more cohesive teams and more successful projects.

In conclusion, the importance of data-driven decision making in today’s business landscape cannot be overstated. It empowers businesses to make more informed choices, optimize operations, and stay ahead of the curve. As data becomes more accessible and sophisticated, the value of this approach will only continue to grow, becoming an integral part of successful business strategies.

Conclusion: Embracing Innovation in Air Fryer ODM

Innovation in the realm of Original Design Manufacturer (ODM) for air fryers has become a cornerstone of success in the competitive kitchen appliance market. As consumer demands evolve, so too must the products that cater to these needs. Here’s a look at how embracing innovation is shaping the future of air fryer ODM.

The market for air fryers has seen a surge in interest, driven by health-conscious consumers seeking alternatives to deep-frying. However, the landscape is crowded with brands, each vying for a share of the market. In this scenario, innovation isn’t just a nice-to-have—it’s a necessity.

One key aspect of innovation is the integration of smart technology. Air fryers are no longer just cooking appliances; they are smart kitchen companions. By incorporating features like Wi-Fi connectivity, these devices can offer personalized recipes, real-time cooking progress updates, and even remote control via smartphone apps. This level of interactivity has redefined the user experience and set new standards for what an air fryer can be.

Another area where innovation is making waves is in material science. ODMs are exploring new materials that not only enhance the durability of air fryers but also contribute to their sustainability. For instance, using recycled plastics or biodegradable components can appeal to eco-conscious consumers, giving brands a competitive edge.

Customization is also a significant trend in the air fryer market. ODMs are now offering a range of sizes, capacities, and functionalities to cater to diverse consumer needs. From compact models perfect for single-users to large-capacity units suitable for families, the variety allows for a more personalized approach to product development.

Safety is another critical area where innovation is paramount. ODMs are investing in safety features like automatic shut-off mechanisms, non-slip bases, and cool-touch handles to prevent accidents and ensure peace of mind for users. These features not only protect consumers but also build trust in the brand.

The rise of social media and influencer marketing has also influenced the direction of innovation in air fryer ODM. Brands are now creating products that are not only functional but also visually appealing and shareable. Air fryers with sleek designs and vibrant colors are becoming a staple in kitchen aesthetics, reflecting the consumer’s desire for aesthetically pleasing appliances.

Collaboration between ODMs and brands is also becoming more strategic. Instead of just manufacturing products, ODMs are now involved in the entire product lifecycle, from conceptualization to market launch. This partnership allows for a more seamless integration of consumer insights into the design process, leading to products that truly resonate with the target audience.

Moreover, the global nature of the air fryer market demands that ODMs stay abreast of international regulations and standards. This means ensuring that products are not only innovative but also compliant with various safety and environmental laws across different regions. Adapting to these requirements is a testament to the ODM’s ability to navigate complex global landscapes.

Innovation in air fryer ODM is not just about creating new products; it’s about creating solutions that address the evolving needs and preferences of consumers. By focusing on smart technology, sustainable materials, customization, safety, aesthetics, and strategic partnerships, ODMs are not only keeping up with the market but are also driving its future direction.

The journey of innovation in air fryer ODM is a continuous one. As consumer demands shift, so too must the products and services offered. ODMs that embrace this dynamic and remain adaptable will be well-positioned to lead the market. The key is to stay attuned to the pulse of the consumer and to be willing to push the boundaries of what is possible in kitchen appliance design. After all, the future of air fryer ODM is about creating not just products, but experiences that enrich the lives of users.